What Happened to 95.7 The Vibe in Kansas City? Frequency Shake-Up

Cumulus Media is a prominent and influential radio broadcasting company with a strong presence in the United States.

With a vast network of radio stations spanning various formats, including news, talk, sports, and music, Cumulus Media is a key player in the radio industry.

Operating in markets across the nation, the company provides engaging content to millions of listeners, catering to diverse audiences with its wide range of programming.

Cumulus Media has recently completed a strategic overhaul of frequencies in the Kansas City market. This move signifies a significant transformation in the local radio landscape. Let’s dig deeper.

What happened to 95.7 The Vibe?

On October 6, 2023, Cumulus Media switched the Top 40/CHR format and “Vibe” branding to sister station KMJK. This was part of a multi-station move involving Cumulus’ Kansas City radio stations; the week prior, KCJK took over KMJK’s urban format. 

Until just after midnight on October 12, both stations broadcast simultaneously. Then, KCHZ switched to a simulcast of KCMO, a news/talk station.

The Kansas City market’s local radio landscape has recently undergone a significant transformation thanks to a series of strategic frequency changes completed by Cumulus Media.

It is interesting to note that the CHR (Contemporary Hit Radio) station “The Vibe” KCHZ used to operate on this frequency until recently.

A Game of Musical Frequencies

The 95.7 frequency is a powerful 96,000-watt Class C1 signal with extensive coverage, encompassing the entire Kansas City metropolitan area and extending westward to Topeka.

This move follows a series of changes initiated by Cumulus Media, including relocating “The Vibe” to the 107.3 frequency and transitioning urban contemporary station KMJK to the more robust 105.1 signal as “Power 105.1.”

These calculated changes reflect Cumulus Kansas City’s commitment to optimizing its cluster of radio stations.

Donna Baker, Regional VP/Market Manager, highlights the significance of these moves, emphasizing that they have aligned the right formats with the right signals to reach a broader audience within the Kansas City community.

The objective is to not only enhance the radio experience for listeners but also to provide more value for advertising partners.

A New Lineup to Engage Listeners

As part of these frequency changes, KCMO has introduced a revamped on-air lineup aimed at engaging the audience with a mix of live and local shows and renowned national hosts.

The new schedule includes Pete Mundo (6-10 am), Ray Stevens (10 am-12 pm), Dan Bongino (12-2 pm), Ben Shapiro (2-3 pm), Dave Ramsey (3-5 pm), and Mark Levin (5-8 pm). The station aims to lead conversations on both local and national issues, appealing to listeners from various perspectives.

Jim Fox, the Operations Manager (OM), emphasizes that KCMO Talk Radio is well-known for its dependability on both sides of the political spectrum and across the state line separating Kansas and Missouri.

KCMO Talk Radio broadens its audience by incorporating the 95.7 FM signal into its simulcast.

This extension makes it possible for even more listeners to take part in discussions about significant regional and national issues, making it an essential forum for public discourse.

Cumulus Successfully Completes Frequency Swap

In order to provide listeners with a rich and engaging radio experience, Cumulus Media in Kansas City recently made some frequency changes that were carefully thought out and optimized for station alignment.

A larger audience will be reached in the Kansas City area as a result of this carefully planned reorganization, which guarantees that the right stations are providing the right formats.

This demonstrates Cumulus Media’s dedication to giving its listeners access to top-notch radio programming.

A Future Unknown for the 95.7 Frequency

In the radio industry, there have been numerous rumors and speculation regarding Cumulus Media’s intentions for the 95.7 frequency. It is important to note that Cumulus Media has not yet made these plans publicly known.

Cumulus Media is continuing to make tactical decisions, realigning its frequencies and enhancing its offerings to better serve its listeners and the general public.

As a pioneer in the radio industry, Cumulus Media is committed to providing its diverse audience with top-notch programming and engaging content across the United States.

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